Published by Kailesh Sawant on June 17, 2026
Greycrete Case Study
Quick Answer
By launching localized search landing pages, optimizing Google Business Profiles for map search relevance, and using custom LinkedIn outreach pipelines, GetNLeadz enabled Greycrete to reduce customer acquisition costs by 45% and secure 15+ active supply contracts directly with building contractors.
Greycrete, a manufacturer of premium tile adhesives, joint mortars, and concrete blocks, needed to expand their local footprint and directly contact builders, government contractors, and site designers in Satara and Kolhapur, Maharashtra.
The Challenge
Standard offline ads and generic billboard marketing were failing to yield concrete sales leads. The client needed to establish direct channels to commercial developers who buy materials in bulk, rather than relying on retail dealer walk-ins.
Our Solution
We designed geo-targeted landing pages containing localized schema parameters and ran micro-targeted search ad campaigns. Furthermore, we conducted GBP audits to capture 'near me' organic search volumes and set up automated LinkedIn campaigns targeting regional procurement managers.
Key Results & ROI
- 45% Cost Reduction: Highly efficient digital lead capture lowered marketing acquisition spend.
- 15+ Active Supply Contracts: Bulk manufacturer-to-builder contracts signed.
- +35% Contractor Inquiries: Consistent monthly inbound pipeline from building companies.
Client Testimony
"We started receiving genuine business inquiries from builders, contractors, and construction companies within a short period. Their lead generation system helped us connect with targeted customers and increased our sales."
- Mr. Pranav Gonugade, Partner